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How being part of an established group enhances a company’s credibility

Under the umbrella of the holding company Zarper, Starta emerges as part of a broader group of companies:
The opportunity in the real estate market
A few years ago, the group identified a significant opportunity in the urban development segment of the real estate market. The initiative began with the acquisition of land for projects in partnership with established urban developers. Over time, however, it became clear that launching its own urban development company was the most strategic path forward.
To achieve this, the group assembled a team of specialists with nationwide experience, bringing together a portfolio of approximately 10 million square meters and more than 25,000 plots. This is how Starta was born, a company focused on land commercialization and on creating the ideal foundation for meaningful achievements.
Why does strength matter?
Strength is something every company strives to build over time. But time alone is not enough. True strength requires a solid and stable foundation — both financially and operationally — enabling a company to withstand crises, grow sustainably, remain competitive, and earn market trust. In today’s business environment, credibility has become one of the most valuable assets for success. And when a company is part of a well-established group, that credibility gains an entirely new dimension.
According to data from the Brazilian Federal Government’s Business Registry, approximately 2.1 million companies closed in Brazil in 2023 — an average of four businesses shutting down every minute — representing a 25.7% increase compared to 2022. While this scenario reflects a range of factors, it ultimately highlights the challenge of long-term sustainability.
Organizations that are part of a robust corporate group, such as Starta, benefit not only from an established reputation and accumulated experience, but also form strategic support that strengthens their ability to deliver on commitments, build strong stakeholder relationships , and ensure long-term sustainability.
This affiliation also signals to the market and to consumers that the company adheres to high standards of governance and ethics. As a result, clients, investors, and business partners gain an added layer of trust, recognizing the value of engaging with an organization backed by a proven track record of integrity. In addition, corporate groups often operate across multiple sectors or markets, allowing for risk diversification — a key factor in maintaining stability.
Ultimately, a company’s credibility is not only a reflection of its ability to deliver high-quality products and services, but also of its commitment to values that go beyond financial performance. This credibility plays a central role in building lasting relationships. In essence, choosing a company that is part of a consolidated group means choosing stability, strong support, and a significantly lower level of risk — increasing the likelihood of success in any business or investment relationship.
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