Data and examples from regions that have grown in recent years
You’ve likely heard, or even witnessed, stories of someone who bought land and saw its value multiply just a few years later. Investing in land has long been a solid choice for those seeking security and long-term asset appreciation. But what actually drives this growth? And how can you identify regions with strong potential? The answer lies in a combination of factors, from urban infrastructure to shifting lifestyle trends. In this article, we break down what fuels appreciation and highlight Brazilian regions that have significantly evolved in recent years.
Infrastructure: the foundation of appreciation
Expanded highways, new transit systems, schools, hospitals, and public leisure areas. Infrastructure is one of the key drivers of real estate appreciation, especially in the urban land market. When public authorities or private investors allocate resources to a region, market attention naturally follows. The logic is simple: the better the infrastructure, the higher the demand to live or invest in that area. And where demand grows, value follows.
A clear example is the city of Palhoça (SC), which experienced significant appreciation after improvements in urban mobility and easier access to the Florianópolis metropolitan area. According to FipeZap data, the price per square meter in the city increased by more than 25% between 2020 and 2023.
Planned urban development
Regions that receive well-designed urban development projects, with spaces created for collective well-being, tend to appreciate more quickly. The principle is the same as a strong launch: when the foundation is solid and thoughtfully planned, growth follows naturally.
In Itajaí (SC), the Fazenda neighborhood exemplifies this trend. Between 2020 and 2024, the price per square meter in the area increased by more than 60%, rising from R$ 9,271 to R$ 14,882. This growth is driven by investments in infrastructure, security, and quality of life, positioning the neighborhood as a high-end benchmark in the city.
Local economic development
Real estate appreciation is a direct reflection of local economic growth. The arrival of new businesses, retail, and services increases demand for properties, driving prices up and benefiting those who invested early.
In Viamão (RS), urban growth has been notable, with new residential and commercial developments emerging across the city. This expansion has increased demand for real estate, contributing to consistent appreciation over time.
Recent data shows that the average price per square meter in downtown Viamão reached R$ 5,468 in May 2025, reflecting the region’s continued growth. In addition, initiatives such as the “Agora é Nosso” program, led by the local government, help streamline property regularization, promoting legal security and asset appreciation.
This scenario demonstrates how local economic development, combined with effective public policies, positively influences land and property values in Viamão.
Green spaces and well-being as value drivers
More than ever, people are seeking to live close to nature, with easy mobility and access to leisure. Land in areas with strong environmental quality, including preserved green spaces and well-planned community infrastructure, holds significant appreciation potential.
In Londrina (PR), planned communities focused on sustainability have seen high demand and above-average appreciation. A 250 sqm plot increased in value from R$ 80,000 to R$ 140,000 over five years.
Confidence to invest in the future
At Starta, we believe that a strong beginning builds lasting achievements. That’s why our projects are designed to offer not only infrastructure, but real opportunities for appreciation and life transformation. With a close eye on growing cities and a focus on urban planning, we develop land projects and planned communities for those looking to make smart investments.
Investing in land is an investment in time and in the changes it brings. But not all land appreciates equally, the ones that truly gain value are those designed for the future, with strategic location, growth potential, and, above all, purpose.That’s why partnering with an urban developer you can trust is the first step toward meaningful achievements.
If you are looking for land with strong appreciation potential, get in touch with Starta. Here, your ground is an endless sky.
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